Product Marketing Fundamentals

This course equips participants with the essential skills to effectively practice product marketing, a critical function for driving business growth. Participants will learn how to translate product features and benefits into compelling value propositions, identify and execute core product marketing functions, and apply these skills to their specific business and growth strategies.

By completing this course, participants will be able to positively impact business metrics across the customer lifecycle, reduce costs, improve customer satisfaction and adoption, and prioritize the right tools for effective product marketing.