
CMO School
Douwe Wester
April 9, 2025
Douwe Wester
CMO School is a comprehensive program designed to address the unique challenges faced by Chief Marketing Officers. The program provides targeted training and insights from industry experts to help CMOs build strong CEO relationships, leverage AI for strategic advantage, and optimize budgeting, attribution, and demand generation.
By the end of the program, CMOs will be equipped with the knowledge and skills needed to effectively manage their marketing teams, drive impactful results, and excel in their leadership roles.
Skills / Knowledge
- CMO
- Chief Marketing Officer
- Marketing
- Demand Generation
- Product Marketing
- Ecosystem-Led Growth
Issued on
April 9, 2025
Expires on
April 9, 2027
Earning Criteria
Required
80% Class attendance
80% Cohort attendance
80% Final exam score
Must be a Pavilion Executive or CEO member