CCO School (On-Demand)

With the rise of SaaS, access to capital, and ease of creating software came a proliferation of choice, low switching costs, and new pricing models that gave buyers the upper hand.

The traditional GTM funnel used to end with “acquisition”, but with buyers in control, companies now need to invest more in post-sales value creation, retention, and growth in order to succeed.

In this course, we will explore big topics such as the role of CS, building the success org, and scaling, as well as diving deep into some of the most important roles of a CCO and the departments that roll under a CCO.

Classes will combine lectures with discussion topics and incorporate case studies and exercises. The classes will be taught by leading CS operators at successful technology companies.