CMO Fundamentals Bootcamp

The CMO Fundamentals Bootcamp equips marketing leaders with essential tools for managing end-to-end go-to-market strategies. It covers creating fiscal year plans, setting quarterly KPIs for growth tracking, establishing high-velocity demand engines, and linking marketing activities to pipeline and revenue via practical multi-touch attribution methods. 

Graduates of this class will understand how to translate the complex world of marketing science into a language that resonates across executive teams and boards.