Live Course Offerings

CMO School is a comprehensive program designed to address the unique challenges faced by Chief Marketing Officers. The program provides targeted training and insights from industry experts to help CMOs build strong CEO relationships, leverage AI for strategic advantage, and optimize budgeting, attribution, and demand generation.

By the end of the program, CMOs will be equipped with the knowledge and skills needed to effectively manage their marketing teams, drive impactful results, and excel in their leadership roles.

CSM School is an 8-week program that covers the latest strategies, best practices, and impactful trends in Customer Success. Whether you’re new to CS or a seasoned veteran, this is the how-to school that will ensure you stand out among your peers and clients. Bridge the knowledge gap and build strong relationships with customers.

The program covers a wide range of topics, including customer satisfaction, adoption, engagement, and churn reduction.

By the end of the course, participants will be well-prepared to excel in their Customer Success roles and drive positive outcomes for their organizations.

This 8-week school is designed to offer strategic perspectives for those looking to strategize, build, and execute effective Enterprise GTM strategies. This course dives deep into pricing, forecasting, building your team, contracts, and more.

This course will empower participants to build and execute successful enterprise GTM strategies that deliver exceptional outcomes for customers and drive organizational growth.

CRO School is a comprehensive 8-week school where your skills will be tested and improved to prepare you for any challenge that may come your way as a revenue leader. Each week, you will work with industry-leading experts to discuss and gain actionable insight into topics like building a world-class management team, developing a theory of enterprise value, forecasting and revenue modeling, and more.

By the end of the program, CROs will be able to define a winning sales process, master forecasting, drive revenue through partnerships, and scale their organizations effectively.

With the rise of SaaS, access to capital, and ease of creating software came a proliferation of choice, low switching costs, and new pricing models that gave buyers the upper hand.

The traditional GTM funnel used to end with “acquisition”, but with buyers in control, companies now need to invest more in post-sales value creation, retention, and growth in order to succeed.

In this course, we will explore big topics such as the role of CS, building the success org, and scaling, as well as diving deep into some of the most important roles of a CCO and the departments that roll under a CCO.

Classes will combine lectures with discussion topics and incorporate case studies and exercises. The classes will be taught by leading CS operators at successful technology companies.

This course equips you with the ability to establish a top-notch sales hiring program. You will learn to identify the experiences, skills, and competencies crucial for success in various sales roles. Additionally, this course teaches you about different types of interviews and questions to predict new hire success, avoid common hiring mistakes, and track the progress of sales hires. 

This course is a four-part series designed to help you adapt your customer success strategies in challenging financial times. Learn practical tips for forecasting and planning to anticipate changes and prepare effectively. The course will also cover how to demonstrate value while communicating with empathy, revisit the fundamentals to ensure your approach is effective, and adapt the strategies to your specific situation.

In each session, our instructors will guide you on how to effectively lead or support a customer success team during an economic downturn. You'll also discover how to boost your career by adopting a scrappy, startup mindset that will help you stand out.

This course provides practical guidance on developing and implementing effective sales playbooks that drive team adoption, pipeline growth, and quota attainment. Participants will learn how to build a successful playbook, gain team adoption, identify warning signs, create effective content, measure success, and future-proof their playbook.

By completing this course, participants will have the skills to create and implement sales playbooks that drive performance, improve team efficiency, and contribute to organizational success.

Copywriting is a skill that can change your life as a sales rep. It’s quite literally “Sales at scale.” Unfortunately, most companies don’t teach this fundamental skill to reps at all. This copywriting & sequencing course will teach you the theory behind copywriting, how to write a great prospecting email (with tactical advice on subject lines, body text, call-to-actions, and P.S. statements), and how to structure your sequences/cadences to maximize for opens, replies, and ultimately, meetings booked.

This 8-week program offers a comprehensive approach to career advancement. Participants will work with industry experts to enhance their skills, learn from group sessions and additional resources, and gain a deeper understanding of business metrics and strategies.

The program aims to equip participants with the knowledge and skills necessary to improve their company's financial performance, drive predictable revenue, effectively communicate with leadership, and ultimately level up their careers.