25.7.12
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Creating a Marketing Strategy

Build an effective marketing strategy through this 4-session course. It goes beyond traditional marketing concepts to explore the essential skills and processes required for a successful marketing strategy. Participants will learn about the key components of a modern marketing strategy, develop leadership skills, build strong relationships, and master the process of creating a solid strategy and plan.

By completing the course, participants will be equipped to improve pipeline generation, gain focus and conviction, and build credibility in their marketing strategies.

Skills / Knowledge

  • Marketing
  • Marketing Strategy
  • People Strategy
  • Research
  • Messaging
  • Market Patterns and Cycles
  • Budgeting

Earning Criteria

Required

specialization
  • Must be a Pavilion Member

exam
  • 80% Final exam score