Creating a Marketing Strategy
Build an effective marketing strategy through this 4-session course. It goes beyond traditional marketing concepts to explore the essential skills and processes required for a successful marketing strategy. Participants will learn about the key components of a modern marketing strategy, develop leadership skills, build strong relationships, and master the process of creating a solid strategy and plan.
By completing the course, participants will be equipped to improve pipeline generation, gain focus and conviction, and build credibility in their marketing strategies.
Skills / Knowledge
- Marketing
- Marketing Strategy
- People Strategy
- Research
- Messaging
- Market Patterns and Cycles
- Budgeting
Earning Criteria
Required
Must be a Pavilion Member
80% Final exam score