Marketing Through an Economic Downturn

This course, led by award-winning marketer Matt Heinz, equips marketers with the strategies and tactics needed to navigate economic downturns effectively. Participants will learn how to manage budgets, pivot messaging, leverage existing resources, and optimize their marketing efforts to drive pipeline growth and revenue.

By the end of the course, participants will be equipped to improve campaign ROI, increase buyer urgency, close more deals, and reduce churn, ensuring their organization's success in challenging economic conditions.