Product Led Sales for Revenue Leaders

This course provides a practical guide to launching a hybrid sales motion on top of a Product-Led Growth (PLG) flywheel to maximize revenue potential. Participants will learn how to surface and convert high-quality leads, run retention and expansion plays to protect NDR, and increase sales efficiency.

By the end of the course, participants will be equipped to increase net new revenue, revenue expansion, NDR, and lower CAC while refining their ICP definition, informing their product roadmap, and helping users unlock value.