AI Empowerment: Transforming GTM through Innovation
This course is designed for GTM executives to help them engage and understand Generative AI’s capabilities, as well as how it can help organizations refine key processes.
By the end of the course, participants will understand AI's applicability in GTM through identifying use cases in sales, marketing, customer success, and revenue operations.
Skills / Knowledge
- Generative AI Understanding
- Use Case Identification
- Sales Process Optimization
- Marketing Technology Integration
Earning Criteria
Required
Must be a Pavilion Member
80% Final exam score