Marketing

CMO School is a comprehensive program designed to address the unique challenges faced by Chief Marketing Officers. The program provides targeted training and insights from industry experts to help CMOs build strong CEO relationships, leverage AI for strategic advantage, and optimize budgeting, attribution, and demand generation.

By the end of the program, CMOs will be equipped with the knowledge and skills needed to effectively manage their marketing teams, drive impactful results, and excel in their leadership roles.

Build an effective marketing strategy through this 4-session course. It goes beyond traditional marketing concepts to explore the essential skills and processes required for a successful marketing strategy. Participants will learn about the key components of a modern marketing strategy, develop leadership skills, build strong relationships, and master the process of creating a solid strategy and plan.

By completing the course, participants will be equipped to improve pipeline generation, gain focus and conviction, and build credibility in their marketing strategies.

This 8-week school is designed to offer strategic perspectives for those looking to strategize, build, and execute effective Enterprise GTM strategies. This course dives deep into pricing, forecasting, building your team, contracts, and more.

This course will empower participants to build and execute successful enterprise GTM strategies that deliver exceptional outcomes for customers and drive organizational growth.

This course equips B2B sellers with the essential skills to leverage video messages and screen recordings effectively.

Participants will learn the fundamentals of video selling, including which types of videos have the greatest impact, how to ensure videos get viewed, and how to utilize the latest video-selling tools.

This comprehensive program equips participants with the skills and knowledge to excel as marketing leaders. By exploring the core disciplines of marketing and sales, participants will learn how to improve their marketing skills, leadership abilities, and ethical decision-making.

The program culminates in the ability to increase pipeline through effective demand generation strategies, drive revenue through stronger sales alignment, create a successful customer community, and leverage brand to improve the bottom line.

This course, led by award-winning marketer Matt Heinz, equips marketers with the strategies and tactics needed to navigate economic downturns effectively. Participants will learn how to manage budgets, pivot messaging, leverage existing resources, and optimize their marketing efforts to drive pipeline growth and revenue.

By the end of the course, participants will be equipped to improve campaign ROI, increase buyer urgency, close more deals, and reduce churn, ensuring their organization's success in challenging economic conditions.

This course equips participants with the essential skills to effectively practice product marketing, a critical function for driving business growth. Participants will learn how to translate product features and benefits into compelling value propositions, identify and execute core product marketing functions, and apply these skills to their specific business and growth strategies.

By completing this course, participants will be able to positively impact business metrics across the customer lifecycle, reduce costs, improve customer satisfaction and adoption, and prioritize the right tools for effective product marketing.

Copywriting is a skill that can change your life as a sales rep. It’s quite literally “Sales at scale.” Unfortunately, most companies don’t teach this fundamental skill to reps at all. This copywriting & sequencing course will teach you the theory behind copywriting, how to write a great prospecting email (with tactical advice on subject lines, body text, call-to-actions, and P.S. statements), and how to structure your sequences/cadences to maximize for opens, replies, and ultimately, meetings booked.

Copywriting is a skill that can change your life as a sales rep. It’s quite literally “Sales at scale.” Unfortunately, most companies don’t teach this fundamental skill to reps at all. This copywriting & sequencing course will teach you the theory behind copywriting, how to write a great prospecting email (with tactical advice on subject lines, body text, call-to-actions, and P.S. statements), and how to structure your sequences/cadences to maximize for opens, replies, and ultimately, meetings booked.

CMO School is a comprehensive program designed to address the unique challenges faced by Chief Marketing Officers. The program provides targeted training and insights from industry experts to help CMOs build strong CEO relationships, leverage AI for strategic advantage, and optimize budgeting, attribution, and demand generation.

By the end of the program, CMOs will be equipped with the knowledge and skills needed to effectively manage their marketing teams, drive impactful results, and excel in their leadership roles.